The most difference between sewing tape measure and steel tape measure is the material.
Steel tape measure is a metal tape measure with a telescopic mechanism, while sewing tape meausre is a PVC fiberglass soft tape which can not be retracted.
Steel tape measure is a heavy duty tape measure. In the beginning of the blade there is a hook, it is designed to grip on measuring object so that you get a more precise measurement. Outer-shell is a ABS plastic wrapped with rubber. To some extend, the rubber can protect the whole tape measure from being damaged once it falls.
Compared with sharpness of steel tape measure, softness and flexibility are features of sewing tape measure. It fits body measuring and clothmaking well.
Though sewing tape measure is different with steel tape meausre in function, both of them are a good promotional gift.
Lots of our customers put their logo on tape to advocate their company and improve their brand's reputation.
As for the price, sewing tape measure generally is lower than steel tape mesure.